TERMS OF SERVICE

Effective Date: September 21, 2026
Last Updated: September 21, 2026

Welcome to the official website of But First, Coffee Inc.

These Terms of Service (“Terms”) govern your access to and use of the But First, Coffee website, including its content, features, forms, services, and other functionality (collectively, the “Website”).

By accessing or using the Website, you agree to be bound by these Terms. If you do not agree with these Terms, please discontinue use of the Website.

These Terms should be read together with our Privacy Policy and Cookie Policy, which form part of our overall website policies.

1. ABOUT BUT FIRST, COFFEE

The Website is operated by:

But First, Coffee Inc.
30 Arayat St., Brgy. Malamig, Mandaluyong City, Metro Manila, Philippines 1550

General Inquiries: info@butfirstcoffee.ph
Data Privacy: dataprotection@butfirstcoffee.ph

But First, Coffee is a Filipino coffee brand offering coffee products, services, and franchise opportunities.

2. ACCEPTANCE OF THESE TERMS

By accessing, browsing, or using the Website, you acknowledge that:

you have read and understood these Terms;
you agree to comply with these Terms;
you will use the Website only for lawful purposes; and
you will not use the Website in a manner that may harm, disrupt, or interfere with the Website or its users.

If you are accessing the Website on behalf of a company, organization, or other legal entity, you represent that you have the authority to bind that entity to these Terms.

3. USE OF THE WEBSITE

You may use the Website for lawful purposes, including to:

learn about But First, Coffee;
explore our products and services;
learn about franchise opportunities;
submit franchise inquiries;
communicate with us;
access publicly available information and content; and
engage with other legitimate features made available through the Website.

You agree not to:

use the Website for unlawful purposes;
attempt to gain unauthorized access to our systems;
interfere with the operation or security of the Website;
introduce malicious code, viruses, or other harmful technologies;
impersonate another person or entity;
submit false, misleading, or fraudulent information;
use automated systems to scrape or collect Website content without authorization;
reproduce or commercially exploit Website content without permission;
attempt to circumvent security measures;
use the Website to transmit spam or unauthorized advertising; or
otherwise use the Website in a manner inconsistent with these Terms or applicable law.

4. FRANCHISE INFORMATION

The Website may contain information about But First, Coffee franchise opportunities, including franchise formats, investment information, business concepts, requirements, processes, and related materials.

All franchise information presented on the Website is provided for general informational purposes and does not constitute a binding offer, promise, guarantee, or franchise agreement.

A franchise relationship may only be established through the appropriate application, evaluation, approval, and contractual processes of But First, Coffee Inc.

Submission of a franchise inquiry or application does not guarantee:

franchise approval;
acceptance as a franchisee;
availability of a particular location;
financial performance;
profitability;
return on investment; or
execution of a franchise agreement.

Any franchise-related representation, commitment, or obligation will be governed by the applicable written agreement and official documentation issued by But First, Coffee Inc.

5. NO GUARANTEE OF BUSINESS RESULTS

Information presented on the Website concerning franchise opportunities, business concepts, products, operations, or potential business performance is provided for general informational purposes.

Past performance, testimonials, business examples, or statements regarding growth do not guarantee future results.

Actual results may vary depending on numerous factors, including:

location;
market conditions;
management;
operating costs;
staffing;
customer demand;
competition;
business practices; and
other factors outside our control.

Prospective franchisees should conduct their own due diligence and obtain appropriate professional advice before making business or investment decisions.

6. WEBSITE CONTENT

We endeavor to provide accurate and current information on the Website.

However, we do not warrant that all Website content will always be:

complete;
accurate;
current;
error-free; or
available without interruption.

We may update, modify, replace, or remove Website content at any time without prior notice.

7. INTELLECTUAL PROPERTY

Unless otherwise indicated, all content appearing on the Website is owned by or licensed to But First, Coffee Inc.

This may include:

trademarks;
logos;
brand names;
photographs;
graphics;
illustrations;
videos;
written content;
product descriptions;
designs;
layouts;
icons;
software;
documents; and
other materials.

The name But First, Coffee, its logos, trademarks, branding, and other proprietary materials may not be copied, reproduced, modified, distributed, publicly displayed, or commercially used without prior written authorization.

Nothing in these Terms grants you ownership or any license to our intellectual property except for the limited right to access and use the Website for its intended purposes.

8. USER SUBMISSIONS

If the Website allows you to submit information, comments, feedback, photographs, testimonials, reviews, suggestions, or other materials (“User Content”), you remain responsible for the content you submit.

By submitting User Content, you represent that:

you have the right to submit the content;
the content does not violate applicable law;
the content does not infringe another person's intellectual property or privacy rights;
the content is not fraudulent, misleading, defamatory, or unlawful; and
you have obtained any necessary permissions from individuals appearing in the content.

You grant But First, Coffee Inc. a non-exclusive, royalty-free, worldwide license to use, reproduce, display, publish, adapt, and distribute User Content for legitimate business, marketing, promotional, or operational purposes, subject to applicable law and our Privacy Policy.

Where appropriate, we may request separate consent for the publication or use of testimonials, photographs, or other User Content.

9. THIRD-PARTY LINKS AND SERVICES

The Website may contain links to third-party websites, platforms, applications, or services.

These links are provided for convenience and informational purposes.

But First, Coffee Inc. does not control and is not responsible for the content, availability, security, or privacy practices of third-party websites.

Your use of third-party services is subject to the terms and policies of the applicable third party.

10. AVAILABILITY OF THE WEBSITE

We do not guarantee that the Website will always be available, uninterrupted, secure, or free from errors.

The Website may occasionally be unavailable because of:

maintenance;
upgrades;
technical issues;
security incidents;
network problems;
third-party service interruptions; or
circumstances beyond our reasonable control.

We reserve the right to modify, suspend, restrict, or discontinue any portion of the Website at any time.

11. ACCOUNTS AND SECURITY

If the Website provides account registration or other authenticated functionality, you are responsible for maintaining the confidentiality of your login credentials and for activities conducted through your account.

You must notify us promptly if you believe your account or credentials have been compromised.

We reserve the right to suspend or terminate accounts that violate these Terms or applicable law.

12. PRIVACY

Your use of the Website may involve the collection and processing of personal information.

Our collection and processing of personal information are governed by our Privacy Policy, which forms part of these Terms.

For privacy-related concerns, contact:

Data Protection Officer
Email: dataprotection@butfirstcoffee.ph

13. COOKIES

The Website may use cookies and similar technologies.

Our use of cookies is explained in our Cookie Policy.

Where applicable, you may manage certain cookie preferences through your browser or our Website's cookie-management tools.

14. DISCLAIMERS

To the extent permitted by applicable law, the Website and its content are provided on an “as available” and “as is” basis.

We do not guarantee that:

the Website will meet every user's requirements;
the Website will be continuously available;
Website content will always be complete or error-free;
information obtained through the Website will be suitable for every purpose; or
the Website will be free from security vulnerabilities or technical interruptions.

Nothing in these Terms is intended to exclude any rights or protections that cannot lawfully be excluded under applicable Philippine law.

15. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, But First, Coffee Inc. will not be responsible for losses or damages arising from your use of, or inability to use, the Website, except where such liability cannot lawfully be excluded or limited.

This includes, where legally permitted, indirect, incidental, consequential, or special losses arising from:

Website interruptions;
reliance on Website information;
third-party websites or services;
technical failures;
unauthorized access caused by circumstances outside our reasonable control; or
User Content submitted by third parties.

Nothing in these Terms limits liability that cannot legally be limited or excluded under applicable law.

16. INDEMNIFICATION

To the extent permitted by applicable law, you agree to indemnify and hold harmless But First, Coffee Inc., its officers, directors, employees, representatives, and authorized partners from claims, liabilities, losses, damages, costs, or expenses arising from:

your violation of these Terms;
your unlawful use of the Website;
your violation of another person's rights; or
User Content submitted by you.

17. TERMINATION AND RESTRICTION OF ACCESS

We may suspend or restrict your access to the Website where we reasonably believe that:

you have violated these Terms;
your use of the Website may create security or legal risks;
your conduct may harm But First, Coffee or others; or
restriction is necessary to comply with applicable law.

We may also modify or discontinue Website features at any time.

18. CHANGES TO THESE TERMS

We may revise these Terms from time to time.

Changes may be made to reflect:

changes in our business;
changes in Website functionality;
changes in applicable laws;
changes in our services; or
changes in our policies.

Updated Terms will be posted on the Website with a revised “Last Updated” date.

Your continued use of the Website after the updated Terms are posted constitutes your acceptance of the revised Terms, to the extent permitted by law.

19. GOVERNING LAW

These Terms shall be governed by and interpreted in accordance with the laws of the Republic of the Philippines, without regard to conflict-of-law principles.

Nothing in these Terms limits rights or remedies that cannot legally be waived under applicable Philippine law.

20. SEVERABILITY

If any provision of these Terms is determined to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect to the extent permitted by law.

21. ENTIRE AGREEMENT

These Terms, together with the Privacy Policy, Cookie Policy, and any other policies or agreements expressly incorporated by reference, constitute the terms governing your use of the Website.

Where a separate written agreement applies to a particular transaction or relationship, such agreement will govern to the extent of any conflict with these Terms.

22. CONTACT US

For questions regarding these Terms, contact:

But First, Coffee Inc.
30 Arayat St., Brgy. Malamig, Mandaluyong City, Metro Manila, Philippines 1550
Email: info@butfirstcoffee.ph

For privacy-related matters: