About Us
What started as a small passion project during a time of uncertainty quickly grew into one of the country’s fastest-growing coffee brands. Driven by resilience, innovation, and a commitment to serving communities, the brand expanded from online operations into a nationwide network of stores and franchise partners.
Today, But First, Coffee continues to create opportunities not only for customers seeking affordable quality beverages, but also for entrepreneurs, employees, suppliers, and communities across the Philippines.
Mission
To elevate the way of life of our customers by providing them access to an array of best-tasting beverages at an affordable cost anywhere at anytime
Vision
To become a renowned Filipino brand in coffee products and innovations, catering to its customers by providing them with the boost of energy, excitement, and motivation to pursue their full potential.
Founder’s Story
Six years ago, I started with ₱6,000, a simple idea, and a dream I never imagined would grow this big.
From serving our first cup to reaching countless milestones, every step has been made possible by the people who believed in But First, Coffee.
To our team, franchise partners, customers, families, and everyone who has supported us along the way, this milestone is yours, too.
6 years, countless cups, and a dream that keeps growing.
Thank you for being part of our greater start.
