Begin your coffee shop franchise journey with a brand the Philippines already trusts.
build your greater start.
Own a But First, Coffee franchise and bring one of the Philippines’ growing homegrown coffee brands to your community.
Be part of the 230+ branch coffee shop chain backed by a proven format, nationwide brand recognition, captivating marketing campaigns, expert research and development, experienced franchisor support from site selection to launch - with flexible formats from a compact indoor cart, an outdoor trailer, to a full customized in-line store.
Fill in the form below, our franchise experts will be in touch.
Why Franchise with But First, Coffee?
Making good coffee accessible to more Filipinos.
We have helped aspiring entrepreneurs turn passion for coffee into a business by giving our franchise partners the opportunity to operate under an established homegrown coffee brand with a proven concept, effective system, ongoing support and expert guidance across store construction, branch operations, staff training, marketing and promotions, supply chain, human resource management and business compliance.
Powered by Francorp
Backed by Francorp, a global leader in franchise development and consulting, But First, Coffee is built on proven franchising principles, professional systems, and a strong foundation for sustainable growth. This partnership reflects our commitment to empowering entrepreneurs with a structured, scalable, and well-supported business model.
Award-winning.
In 2024, But First, Coffee was recognized as the Most Promising Filipino Franchise at the Franchise Excellence Awards and was inducted into the Francorp 100 Club—milestones that reinforce our vision of building a world-class Filipino coffee franchise.
At the 2026 7th VP Choice Awards, the Coffee Chain of the Year was awarded to But First, Coffee, amidst strong competition.
Your Greater Start
Begin your coffee business with a proven brand, trusted support, and a vision for more.
Branches Nationwide
Year Founded
Multi-Branch Franchisees
Franchise Formats
Choose a format that fits your vision, location, and investment goals. From full-service In-Line Stores to flexible Indoor/Outdoor Trailers and Indoor/Outdoor Kiosks, But First, Coffee offers scalable franchise options designed to bring your coffee business closer to your market.
In-Line Store
A full café experience designed for high-visibility locations, offering a spacious setup for customers to dine, work, and enjoy their favorite But First, Coffee drinks.
Indoor/Outdoor Kiosk
A compact and efficient format designed for smaller spaces while delivering the same quality coffee experience with a streamlined setup.
Indoor/Outdoor Trailer
A flexible and mobile format ideal for high-foot-traffic areas, events, and strategic locations—bringing But First, Coffee closer to your market.
FRANCHISEE TESTIMONIALS
Our Valued Partners
Hear from the entrepreneurs who chose But First, Coffee as their business partner—sharing their experiences, milestones, and journey toward building their own coffee business.
More Than Just a Business
Starting a But First, Coffee franchise gave us the opportunity to build something of our own while being part of a brand that people already love. What we appreciate most is having a business we can grow with our community, one cup at a time.
Jay - BFC Franchise Partner
A Brand We're Proud To Represent
We wanted a business that felt relevant, approachable, and had room to grow. But First, Coffee gave us that opportunity. Seeing our customers come back, bring their friends, and become part of our branch community makes all the hard work worthwhile.
Ralph - BFC Franchise Partner
My Greater Start
I started my franchise with a vision of creating a business with a brand I can grow along with. Along the way, I’ve learned so much about running a store, serving our customers, and building a team and more importantly, creating a sustainable business that runs without me.
Chendie - BFC Franchise Partner