COOKIE POLICY

Effective Date: September 21, 2026
Last Updated: September 21, 2026

This Cookie Policy explains how But First, Coffee Inc. (“But First, Coffee,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

We use cookies and similar technologies to support essential Website functions, improve user experience, understand how visitors use our Website, and, where applicable, support marketing and advertising activities.

1. WHO WE ARE

The Website is operated by:

But First, Coffee Inc.
30 Arayat St., Brgy. Malamig, Mandaluyong City, Metro Manila, Philippines 1550

General Inquiries: info@butfirstcoffee.ph

For privacy-related questions:

Data Protection Officer
Email: dataprotection@butfirstcoffee.ph

2. WHAT ARE COOKIES?

Cookies are small text files or similar technologies that are placed on or accessed through your device when you visit a website.

Cookies allow a website to recognize a device or browser and may be used to remember preferences, maintain functionality, understand Website usage, and support other Website activities.

Similar technologies may include:

pixels;
tags;
web beacons;
local storage;
device identifiers; and
other technologies that perform functions similar to cookies.

3. WHY WE USE COOKIES

Depending on the cookies and technologies implemented on our Website, we may use them to:

make the Website function properly;
maintain security;
remember preferences;
understand how visitors use the Website;
measure Website performance;
improve our Website and services;
understand the effectiveness of marketing campaigns; and
support advertising or personalized marketing, where applicable.

4. TYPES OF COOKIES WE MAY USE

Cookies may generally be categorized as follows:

4.1 Strictly Necessary Cookies

These cookies are necessary for certain Website functions.

They may support:

security;
page functionality;
navigation;
form functionality;
session management; and
other essential Website operations.

Because these cookies may be necessary for the Website to function, disabling them may affect your ability to use certain features.

4.2 Functional Cookies

Functional cookies help remember choices and preferences you make while using the Website.

For example, they may remember:

language preferences;
display preferences;
previously selected options; or
other Website settings.

4.3 Analytics and Performance Cookies

Analytics cookies help us understand how visitors use the Website.

They may collect information such as:

pages visited;
time spent on pages;
navigation patterns;
browser or device information;
referring sources; and
Website interaction information.

We may use this information to understand Website performance and improve our content and services.

4.4 Marketing and Advertising Cookies

Where applicable, marketing cookies and similar technologies may be used to:

measure advertising effectiveness;
understand interactions with marketing campaigns;
deliver relevant advertisements;
limit repetitive advertisements; or
understand how users interact with promotional content.

These technologies may be provided by third-party advertising or social media platforms.

Where required by applicable law, we will obtain consent before using non-essential marketing cookies.

5. FIRST-PARTY AND THIRD-PARTY COOKIES

Cookies may be placed by:

First-Party Providers

These are cookies placed directly by But First, Coffee through our Website.

Third-Party Providers

These are cookies or similar technologies placed by third-party service providers that operate services integrated into our Website.

Third parties may include providers of:

analytics;
advertising;
social media;
video or media content;
website functionality;
security;
hosting; and
other Website services.

Third-party providers may process information according to their own privacy policies and terms.

6. INFORMATION THAT MAY BE COLLECTED

Depending on the technologies used on our Website, cookie-related information may include:

IP address;
browser type;
device type;
operating system;
approximate location;
pages visited;
referring website;
visit duration;
Website interactions;
unique identifiers; and
other technical or usage information.

Cookie information may constitute personal information when it can reasonably be associated with an identifiable individual.

Where this occurs, we will process such information in accordance with our Privacy Policy and applicable Philippine privacy laws.

7. LEGAL BASIS FOR COOKIE PROCESSING

The legal basis for processing information through cookies depends on the type and purpose of the cookie.

Strictly Necessary Cookies

These may be processed where necessary for Website functionality, security, or other lawful purposes.

Non-Essential Cookies

Where required by applicable law, we will request your consent before placing or using non-essential cookies, such as certain analytics, advertising, or marketing technologies.

The National Privacy Commission emphasizes that where consent is relied upon as the lawful basis for processing, consent should be freely given, specific, informed, and appropriately evidenced.

8. COOKIE CONSENT

Where applicable, our Website may display a cookie notice or consent mechanism that allows you to:

accept cookies;
reject non-essential cookies;
manage cookie preferences; or
obtain additional information about our use of cookies.

Your cookie choices may be stored so that we can remember your preferences.

You may change your preferences where our Website provides an available cookie-management mechanism.

9. BROWSER CONTROLS

Most web browsers allow you to control or delete cookies through their settings.

You may be able to:

block cookies;
delete existing cookies;
receive alerts before cookies are stored; or
configure different cookie preferences.

However, disabling certain cookies may affect Website functionality or prevent certain features from working properly.

10. THIRD-PARTY ANALYTICS

We may use third-party analytics services to understand Website traffic, engagement, and performance.

Such services may use cookies or similar technologies to collect information about your interaction with our Website.

The specific third-party analytics services used by But First, Coffee may change over time.

Where third-party analytics are used, we will take reasonable measures to ensure that their processing is consistent with applicable privacy requirements and our contractual arrangements with those providers, where applicable.

11. SOCIAL MEDIA AND THIRD-PARTY CONTENT

Our Website may contain social media features, embedded content, videos, maps, or other third-party functionality.

These third parties may use cookies or similar technologies when you interact with their content.

Such third parties operate independently and may process information according to their own privacy policies.

We encourage you to review their respective privacy policies for more information.

12. COOKIE RETENTION

Cookies may be either:

Session Cookies

These cookies are deleted or expire when you close your browser or session.

Persistent Cookies

These cookies remain on your device for a specified period or until you delete them.

The retention period of individual cookies depends on their purpose and configuration.

We will retain cookie-related personal information only for as long as reasonably necessary for the purpose for which it was collected or as otherwise permitted or required by applicable law.

13. CHANGES TO OUR COOKIE PRACTICES

We may change the cookies and similar technologies used on our Website from time to time.

Changes may occur because of:

changes in Website functionality;
changes in our service providers;
changes in analytics or marketing tools;
changes in technology;
changes in applicable laws; or
changes in our business practices.

We may update this Cookie Policy when our cookie practices materially change.

The updated version will be published on this page together with the revised “Last Updated” date.

14. RELATIONSHIP WITH OUR PRIVACY POLICY

Information collected through cookies and similar technologies may constitute personal information.

Our Privacy Policy explains in greater detail:

what personal information we collect;
how we process personal information;
the purposes of processing;
our lawful bases;
data sharing;
data retention;
security measures;
your data-subject rights; and
how to contact our Data Protection Officer.

This Cookie Policy should therefore be read together with our Privacy Policy.

15. YOUR PRIVACY RIGHTS

Where cookie-related information constitutes personal information, you may have rights under applicable Philippine privacy laws.

These may include the right to:

be informed;
access;
correct;
object;
withdraw consent where applicable;
request erasure or blocking under applicable circumstances;
data portability where applicable; and
lodge a complaint with the National Privacy Commission.

For more information, please refer to our Privacy Policy.

16. CONTACT US

If you have questions or concerns about our use of cookies or similar technologies, please contact:

But First, Coffee Inc.
30 Arayat St., Brgy. Malamig, Mandaluyong City, Metro Manila, Philippines 1550
Email: info@butfirstcoffee.ph

For privacy-specific concerns: